Cathy Lee Crosby shows us how her favorite skin care product, the H+ Skin Care System, can make skin look years younger. By letting women know that they no longer have to live with blotchy skin and terrible acne, this skin care infomercial became extremely successful and was on the air for years. Cathy Lee's warmth and sincerity are a joy to experience, and helped make H+ a sensation all across the country. According to the latest figures we received from them, this smash hit infomercial grossed more than $81 million dollars since its inception.

"Plump & Polish helps your lips grow smoother, fuller and sexier right before your eyes! Other lipsticks may claim to make your lips appear larger, but Plump and Polish actually does!"

We conveyed this unique selling proposition to the viewer by clearly demonstrating the differences between conventional lipstick and Plump and Polish. This was accomplished with a strong script, testimonial statements and computer animation that clearly demonstrated the uniqueness of the product.

Everyone wants whiter teeth, and this remarkable tooth whitening system helps your teeth sparkle.

This infomercial was originally produced by another company, but was brought to us after it did not perform as well as expected. To improve the show’s performance we re-wrote the call to action, videotaped new testimonials and re-edited the structure of the program.