INFOMERCIAL
QUIZ... Does your product have what it
takes?
DETERMINING SUITABILITY
FOR THE TELEVISION MARKETPLACE
There are a number
of very important features that Infomercial
Solutions looks for in a product to help
determine whether or not it can be successfully sold
through TV direct response. Several years
of experience have led us to ask the
following...
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FOR
"VANITY" PRODUCTS
- Does it make the user more
beautiful, or more sexually
appealing?
- Can we see significant visible
improvement in one's appearance
by using this product?
- Does it solve a specific
problem better than anything
else that can be bought at
a local store?
- Does it let the consumer
feel more self-confident in
a way that they cannot feel
without this product?
- Does it save time?
- Is it perceived as a good
value?
- Does it save effort?
- Is it something that almost
everyone has a desire for?
- Is there some unique aspect
of this product that makes
it "exciting?"
- Is it timely?
- Is the cost of manufacturing
and packaging this product
20% or less of a reasonable
retail price for the product?
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FOR
"PRACTICAL" PRODUCTS
- Does it solve an immediate
need?
- Does it solve the need better
than anything else that can
be bought at a local store?
- Does it let the consumer
do something useful that they
cannot do without this product?
- Does it save money?
- Does it save effort?
- Is it something that almost
everyone has a need for?
- Is there some unique aspect
of this product that makes
it "exciting?"
- Does it save time?
- Is the cost of manufacturing
and packaging this product
20% or less of a reasonable
retail price for this product?
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If the answer to MOST of
these questions is "Yes",
then the product is an excellent candidate
for a successful response TV campaign.
For a free personal evaluation of your
product's potential as an infomercial
offer, please Email david@infomercialsolutions.com or
call Infomercial Solutions, Inc. at 818-879-1140. |