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INFOMERCIAL QUIZ... Does your product have what it takes?

 

DETERMINING SUITABILITY FOR THE TELEVISION MARKETPLACE

There are a number of very important features that Infomercial Solutions looks for in a product to help determine whether or not it can be successfully sold through TV direct response. Several years of experience have led us to ask the following...

FOR "VANITY" PRODUCTS

  • Does it make the user more beautiful, or more sexually appealing?
  • Can we see significant visible improvement in one's appearance by using this product?
  • Does it solve a specific problem better than anything else that can be bought at a local store?
  • Does it let the consumer feel more self-confident in a way that they cannot feel without this product?
  • Does it save time?
  • Is it perceived as a good value?
  • Does it save effort?
  • Is it something that almost everyone has a desire for?
  • Is there some unique aspect of this product that makes it "exciting?"
  • Is it timely?
  • Is the cost of manufacturing and packaging this product 20% or less of a reasonable retail price for the product?

FOR "PRACTICAL" PRODUCTS

  • Does it solve an immediate need?
  • Does it solve the need better than anything else that can be bought at a local store?
  • Does it let the consumer do something useful that they cannot do without this product?
  • Does it save money?
  • Does it save effort?
  • Is it something that almost everyone has a need for?
  • Is there some unique aspect of this product that makes it "exciting?"
  • Does it save time?
  • Is the cost of manufacturing and packaging this product 20% or less of a reasonable retail price for this product?

If the answer to MOST of these questions is "Yes", then the product is an excellent candidate for a successful response TV campaign.

For a free personal evaluation of your product's potential as an infomercial offer, please Email  david@infomercialsolutions.com or call Infomercial Solutions, Inc. at 818-879-1140.


Infomercial Solutions, Inc. • P.O. Box 1803 • Agoura Hills, CA 91376 • 818-879-1140
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