These day everyone needs to own a computer. The key to writing a compelling infomercial to sell Compaq Computers was letting the viewers know why this specific computer was the one for them to buy.

The way we accomplished this, was by accentuating the many features and benefits of this Compaq Computer System. At the same time, we emphasized the versatility of this computer as well as its low price.

According to the Wall Street Journal, indoor air pollution can be up to five times worse than outdoor air. Clean air can be the difference between living comfortably and being miserable. The Bathroom Ionic Breeze is a compact, silent, plug-in unit that cleans and circulates air without a fan or filters.

Our job in producing this commercial was to ensure we didn’t stray far from the selling points of the full-size Ionic Breeze, but at the same time, made sure we emphasized the unique strengths of this smaller, compact version.

If you have kids, pets, or new carpeting that you want to stay new, then you need the Electrolux Floor Pro.

That was the message we put forth for this successful in-store video. Our message was to show the many, many uses for this product and all of the ways it could make your home more beautiful. This video was highly successful for Electrolux and the first of a number of projects we worked on for this client.