Natural
Golf is an infomercial that
we did not originally produce.
When it first was put on the
air, it brought in less revenue
than the client had hoped for.
With our reputations as
"script
doctors," we
reworked the show to improve
its performance. We rewrote
the introduction and the call
to action as well as re-editing
much of the content.
The version
of the show that we "doctored"
had its performance increased
substantially and aired successfully
for over a year. |