A LITTLE ABOUT US

David Schwartz, President

David began his direct response television career as a writer and producer for one of the leading direct response advertising agencies in the country. He quickly made a name for himself as the primary writer for the Jenny Craig Weight Loss Centers.

For two full years, he wrote all of their television, newspaper and in-store advertising. During that time, Jenny Craig Weight Loss Centers experienced phenomenal growth and expanded from fifteen United States locations to over two hundred.

As well as being a successful direct response television writer, David is also an experienced producer and director. He has worked on over 100 infomercials and direct response commercials, and helped our clients make hundreds of millions of dollars in sales.

Infomercial Doctor

In addition to his producing skills, David is also known in the industry as an "Infomercial Doctor." He is often hired to work on infomercials that have not performed as well as expected and asked to try and improve their performance. David has had great success in being able to rework a marginal show and really make a difference in the response. It was this skill that led to Sharper Image becoming a client, after he reworked their Ionic Breeze program and substantially improved its performance.

David’s background prior to establishing himself in the Direct Response Television industry includes years of production work on a variety of mainstream television series. During his career, David has also been a highly successful writer of animated cartoons for television -- including, "The Addams Family", "Duck Tales", "Alvin and the Chipmunks", and well over 50 others.